10-27-2025 / Blogs / By Martijn van Ooijen
Developing strategy through story: time traveling toward desired futures
As a narrative practitioner, this era sometimes aches a little. All those fleeting stories flashing by on our phones. According to philosopher Byung-Chul Han, we live in a time of narrative poverty. Where stories once formed the fabric of communities with a shared past, shared values and a shared horizon, they have now often become instruments of marketing and self-presentation.









